The price of rice

The NY Sun has an article about the growing expense and scarcity of rice:

For now, rice is available at Asian markets in California, though consumers have fewer choices when buying the largest bags. "At our neighborhood store, it's very expensive, more than $30" for a 25-pound bag, a housewife from Mountain View, Theresa Esquerra, said. "I'm not going to pay $30. Maybe we'll just eat bread."

So, at that price, rice is $1.20 per pound. Apart from the fact that this grown woman isn't very good at math -- last I checked a loaf of bread goes anywhere from $3-4 -- can't say I see the big deal.